Namibia signed the Luanda Accord in Cape Town on February 9, 2026, while GJEPC and DMCC agreed pathways toward Natural Diamond Council membership to support global natural diamond marketing efforts.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Limelight Lab Grown Diamonds has launched its first exclusive store in Bhopal in January 2026, strengthening its national retail expansion and targeting Central India’s growing lab-grown diamond market.

Buying activity softened as laboratory-grown diamonds and gold prices reshaped loose diamond trade dynamics at IIJS Bharat Signature 2026. Exhibitors observed slower conversions, but continued relevance, for natural diamonds, reports Khursheed Mistry.

IIJS Bharat Signature 2026 opened at JWCC, Mumbai, bringing together industry leaders, and 1,600 exhibitors and global buyers; with a focus on exports, product launches, and knowledge sessions, the show is likely to set the tone for the industry for the rest of the year.

The recent imposition of steep tariffs by the Trump administration on diamonds imported from India has sent ripples across the US diamond jewellery sector. India being the primary supplier of polished diamonds to America, the world’s largest consumer market, the tariffs have caused supply chain disruptions, and are likely to lead to rising product costs. Prices are expected to go up, once the existing inventory depletes, unless a deal is reached between the US and India. Suneeta Kaul speaks with Paul Zimnisky, renowned diamond industry analyst, to gain insights into the fallout of the tariffs, and how they are reshaping buying behaviour and pricing strategies in the US.

Malabar Gold & Diamonds is considering entering the lab-grown diamond segment with a distinct brand identity, separate from its natural diamond offerings. The move comes as the $6.2 billion jewellery major studies evolving consumer preferences and explores long-term opportunities in the growing but still nascent lab-grown category

India is emerging as a global powerhouse in the lab-grown diamond (LGD) industry, set to dominate a market projected to be worth $132 billion by 2029. According to RedSeer Consultants, LGDs are expected to capture 16 per cent of the global diamond market by that year, up from 12 per cent in 2024 and 9 per cent in 2019

Jewelbox, a leading name in lab-grown diamond jewellery, has strengthened its foothold in South India with the launch of its flagship store in Jayanagar, Bangalore

De Beers Group is set to strengthen its retail presence in India by expanding its subsidiary, Forevermark, with 15 new stores in Delhi and Mumbai this year. The strategic move aims to capture a larger share of the growing Indian gems and jewellery market, which is projected to reach up to $140 billion by 2030

As India emerges as the world’s fastest-growing major diamond jewellery market, a strategic collaboration between De Beers Group and the Gem & Jewellery Export Promotion Council (GJEPC) aims to support the Indian gem and jewellery trade by strengthening the natural diamond narrative

As 2024 draws to a close, the jewellery industry reflects on a year marked by innovation, resilience, and evolving consumer preferences. From record-breaking gold prices, to growing demand for natural diamonds and polki jewellery, the year saw it all. Industry stalwarts share their perspectives of 2024, and offer a glimpse into the year to come

India's polished diamond exports faced another setback in September, experiencing a 22.9% decline compared to the previous year, as reported by the Gem and Jewellery Export Promotion Council (GJEPC)

Retailers Eye Growth as Diamonds Account for 30% of Sales